2 résultats pour tag: crm


Salesforce, a CRM? Yes, but also a powerful e-commerce solution.

Salesforce - B2B Commerce Cloud - Part 2 Summary of Part One In part one of this article, we saw that since its creation, Salesforce has constantly extended the scope of its customer relationship management (CRM) platform to other traditional services for medium and large companies. With regards to e-commerce, in addition to Demandware for business-to-consumer (B2C) and CloudCraze for business-to-business (B2B), Salesforce also acquired innovative and complementary companies and products including Chatter, Live Chat, Knowledge Management, Field Service, CPQ and MuleSoft. Regarding these acquisitions, we believe that "… their integration will make ...

Salesforce, a CRM? Yes, but not just a CRM

Salesforce: B2B Commerce Cloud - Part 1 - EN Salesforce was founded in 1999 by a small group of people including Marc Benioff, its current CEO. What was his idea? A customer relationship management (CRM) platform as SaaS (Software as a Service), without the need to worry about things like servers, updates and backups. He wanted to offer an all-inclusive service. For the record, Benioff had just spent 13 years at Oracle and was its youngest Vice President ever - he started at just 26 years old. It’s perhaps less well known, but he was also the initiator of the 1/1/1 philanthropic model that he applies to his business: the premise is that salesforc...